our story

inusitado is a portuguese brand of stationery that explores the relationship between paper and design.

we believe in and value traditional binding techniques and work with artisans to produce our products.

it emerges from the need to slow down the pace and to create favorable moments for that. through the intimate act of the paper, the relationship that is created with it. through the act of writing, leafing, sketching, designing, giving back to ideas, scratching and erasing. the interesting thing is the record and the process that remains and that, at times, we reread and rewrite again and again.

We follow the entire process from creation to materialization. A fusion between memory and the contemporary.

The material is chosen in detail for each product, in order to create a sensory experience, in a sustainable way.

Close-up of hands arranging metal type blocks for letterpress printing.
A salmon-colored book with the word "saudade" embossed on the cover, set on a light surface with shadow patterns.
Ana and Joana, team inusitado.
Person holding multiple hardcover notebooks with different colored covers and bookmarks, 1/365 inusitado collection.

Founded in 2017, in Porto, by two graphic designers, Ana Brandão and Joana Bernardo. We are passionate about the publishing world and all its aspects and the stationery arouses in us curiosity and opportunity.

In a context in which we notice the lack of objects that explore the relationship with its user that question and encourage new ideas and approaches, we propose products that go beyond the experience of writing or drawing, but that become a stimulus. Through various types of papers, we privilege the uniqueness of each one - the texture, the smell, the way the ink or graphite reacts and the interaction as a whole.

We create notebooks with unconventional formats and openings and diaries that adapt to each person, exploring their versatility and temporal durability. The product becomes unique due to its handmade process with exclusive finishings, making it impossible to reproduce, thus valuing the product's identity. Inusitado also comes from this idea, from something with an exclusive and distinctive value.

Combined with this concern for form and functionality with design, we value tradition and our origins. Our production is Portuguese and has the character of artisans. Together, we explore innovation and tradition, side by side.

Hand drawing a feather in a notebook with a pencil, next to a real feather on a wooden table.
Open planner on a wooden table against a white wall, partially showing a wooden frame on the left. 1/365 collection.
Ana and Joana, sitting on the floor, wearing white shirts and blue jeans, smiling and talking. One holds a book, and more books are on the floor. A wooden chest is beside them, with a white cloth backdrop. Team Inusitado.